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Why Small Businesses Need Digital Marketing

When small businesses start out, they often concentrate on attracting their initial customers using traditional advertising methods like brochures, print ads, or even outdoor advertising.Traditional advertising like flyers and billboards can bring in some customers, but it's a slow drip compared to the firehose of the online world. Today's consumers research businesses online before ever stepping foot in a store.…

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Thriving in Digital Marketing: Skills, Career Opportunities, & Advancement Strategies

Unsurprisingly, individuals are dedicating increasingly more time to the virtual realm. Consequently, technology has evolved to become more intricate and enticing, paving the way for abundant opportunities in digital marketing.In recent years, the domain of digital marketing has witnessed substantial expansion. The year 2023 marked a significant milestone as global digital ad expenditures surpassed the $600 billion threshold for the…

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