Marketers and brands understand that crafting exceptional social media content involves much more than meets the eye. The tools you employ can significantly impact the quality and effectiveness of your content.
Thankfully, there is a plethora of social media tools available, including those powered by AI, which can simplify your content creation process. These tools offer a range of functions—from sparking new ideas to generating graphics, images, and videos, as well as optimizing your scheduling and planning. A recent poll on LinkedIn revealed that an impressive 86% of marketers favor ChatGPT as their go-to AI tool for content marketing.
So, which social media tools are marketers relying on, and how are they leveraging them?
In this article, we’ll explore some of the most popular and powerful tools that can elevate your social media content creation.
- Tools to create images and graphics
- Tools to create videos
- Tools to create audio content
- Tools for community building
- Tools for research and SEO
- Tools for scheduling and management
- Tools for copywriting and editing
- Tools for social media listening
Tools To Create Images and Graphics
1. Canva
One of the most popular tools for creating social media graphics. Canva allows users to create high-quality images quickly using layouts, templates, and design elements.
2. PicMonkey
PicMonkey provides a photo editor, design and touch up tools. You can also create images for social platforms such as Facebook, Instagram, Youtube, ads, and logos using templates.
3. Unsplash
If you’re looking for quality photos, Unsplash is the place to go. The tool has a library of over 3 million free high-resolution images created by professional photographers to use for commercial, personal projects, and editorial use.
4. VistaCreate (Formerly Crello)
Similar to Canva, Crello is a graphic design tool that makes it easy to create graphics without a lot of design knowledge. It has 30,000+ free design templates, 180 million photos, 32,000 videos and 15,000 illustrations that can be animated and put to music.
5. Dall-E
DALL-E uses AI to create realistic images and art from a description in natural language. Developed by OpenAI the tool uses deep learning methodologies to generate images from prompts.
Tools To Create Videos
6. Animoto
This is a free video editing software that let you easily create and edit videos. You can use templates to create a range of video types (e.g. tutorial, promo) and for different industries. Anomito offers a stock library, music library, and voiceover options.
7. Biteable
Biteable is an animation video creator that can be used by marketers with little or no experience. You can use templates to create presentations, slideshows, intro videos, logo animations, trailers, and ads. Biteable allows you to add text, music, and resize and convert files.
8. Promo
Promo’s social media video maker tool allows you to create videos for all social media channels. You can add audio and text, resize, compress and cut videos. PromoAI tool helps you create, publish and schedule videos for social media in minutes.
Tools To Create Audio Content
9. Audacity
An open-source audio editing and recording app. Audacity is great for creating podcasts, recording voice-overs or dictating memos. What’s great is that it’s free and pledges to be free forever for everyone!
10. Riverside
Riverside is an AI-powered podcast recording and authoring tool for both audio and video podcasts. Its AI-powered tool is great for getting sound bites as audio or video clips to share on social media from webinars or podcasts.
Tools For Community Building
11. Discourse
Discourse is an open source discussion platform that enables people to have meaningful conversations and collaborate. It allows people to chat in real-time, be moderated by the community, block spam, and translate for 46 languages.
12. Discord
A popular chat app amongst creators and gamers. Discord enables people to join communities to discuss any topic. The many communities on the platform are in categories such as science and tech, gaming, entertainment, music, and education. Discord offers moderation tools, custom member access, and private channels.
13. Hivebrite
Hivebrite is an all-in-one community management and engagement platform that helps businesses to build and nurture active communities. It offers analytics to track engagement and can be integrated into a CRM. There is a monetization feature that allows you to drive revenue through ticketed events, merchandise sales, and donations.
Tools For Research and SEO
14. AnswerthePublic
Answerthepublic taps into data from search engines and creates useful phrases and questions people ask related to your keyword. A search listening tool, it can help you source new ideas for content related to your keywords, monitor trends, and help populate your content calendar.
15. Ubersuggest
Ubersuggest is a tool created by search marketing guru Neil Patel that enables you to conduct keyword research, analyze competitors and do site audits. You can register for free to access some of the features.
16. Keyword Surfer
This tool allows you to generate keyword ideas and see search volumes in Google search results. You can unearth lots of relevant topic clusters related to your primary keyword to help generate relevant social media content.
Tools For Scheduling and Management
17. Buffer
Buffer is a popular scheduling and management app for social media. It allows you to publish, analyze, drive engagement and create landing pages. Its new AI assistant helps with content creation and enables caption generation.
18. CoSchedule
An all-in-one marketing calendar powered by AI, CoSchedule offers a content calendar and social media calendar and Mia, its AI marketing intelligence assistant. You can also use its handy headline analyzer to examine headlines and optimized for SEO.
19. Later
Later allows you to create, edit, and schedule posts across all social profiles. You can access content creation tools, use a link in bio tool, use the AI caption writer and find out the meanings of emojis.
20. Notion
Notion is the perfect tool for content organization, scheduling and developing a content calendar. You can generate and store documents to share with team members, manage projects and centralize knowledge using a Wikis feature. It also has AI integration and Zapier connections.
21. Todoist
Todoist organizes and dates all of your to-do lists and projects in one place. It can sync across all devices, mark tasks as priorities and assign labels. You can also flip between a board layout and simple list layout.
Tools For Copywriting and Editing
22. Grammarly
Grammarly is a great tool to help check and refine your social media copy. The tool reviews spelling, grammar, punctuation, engagement, and mistakes in English along with detecting plagiarism. It goes beyond regular checking to provide users with explanations and helps improve their writing skills.
23. ChatGPT
ChatGPT blasted onto the scene last year and is now being used by marketers across the globe. Using prompts the AI tool ChatGPT can be used for brainstorming and SEO research along with proofreading and writing social posts.
24. Jasper
Another AI tool, Jasper is designed to help in content creation. It can be used for blog writing, copywriting, SEO, content strategy and social media marketing. Using ciple prompts it can kickstart or scale up your content generation.
Tools For Social Media Listening
25. Sprout Social
Sprout Social leverages AI to uncover critical customer and competitor insights. Using the tool you can build listening queries, sift through data and monitor millions of conversions across social media.
26. Rival IQ
This tool helps you to conduct an in-depth competitive analysis on social media. You can benchmark metrics, visualize your social performance, detect boosted posts of competitors and get custom alerts.
27. Upfluence
Upfluence is an affiliate and influencer marketing platform that uses ChatGPT. It can help you to find and analyze influencers to create successful partnerships to promote and sell a brand. You can also track campaign performance and pay influencers directly.
The Bottom Line
In the ever-evolving digital landscape, mastering the right social media tools can be the key to standing out. These 27 essential tools empower content creators to streamline their workflows, enhance creativity, and amplify their reach. By integrating these resources into your strategy, you’ll not only save time and effort but also elevate the quality and impact of your content, driving engagement and success across all your platforms. Embrace these tools, and watch your online presence thrive like never before.
